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Billboard design is the creation of large outdoor advertisements intended to capture the attention of passersby quickly. This design emphasizes bold, eye-catching visuals and concise, impactful text to convey a message effectively within a few seconds. Key elements include strong imagery, legible typography, vibrant colors, and a clear call-to-action. Effective billboard design considers visibility from a distance, readability at high speeds, and overall aesthetic appeal to maximize engagement and memorability.

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